image
noun
uk/ˈɪmɪdʒ/ us [ C or U ] MARKETING
the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for:
create/project/build an image The logo change is part of an ongoing effort to project a new image that will attract younger customers.
change/improve/protect sb's image Developers discussed how the impoverished town could improve its image and boost its redevelopment potential.
tarnish/hurt/destroy sb's image Staff upheavals and clashes with European regulators have tarnished the image of the world's top soft-drinks business.
good/positive/strong image When working in sales, it is important that you present a positive image.
a bad/poor/negative image
sb's public/private/professional image These events give delegates the chance to network and improve their professional image.
People's choice of product is often more influenced by image than by quality.
[ C ]
a picture or photograph, especially one shown on a computer or television screen:
You can rotate the image, resize it, zoom in, zoom out, or adjust its color.
The new scanner delivers exceptional image quality and reliability.
a computer/digital/photographic image
black and white/greyscale/color image
See also
brand image
corporate image