follower
noun [ C ]
uk/ˈfɒləʊər/ us MARKETING
a company or product that only makes new changes, enters a market, etc. after other companies or products have done this first:
Law firms are not leaders in business, they are followers.
Our analysis supports the view of Germany as a fast follower of e-commerce technologies.
an industry/a market follower
Compare
leader
a person who watches something closely to see how it develops:
We have long been followers of the mining finance company whose shares have recently soared to 61p.
close/keen followers If you are one of the many investors who has bought shares in the company, no doubt you've become a keen follower of the copper price.