upmarket
adjective
COMMERCE UK uk/ˌʌpˈmɑːkɪt/ us(US upscale)used to describe products and services that are of a high quality compared to others:
The prices of upmarket tour operators are often discounted at the last minute.
He had a plan to turn the properties into upmarket retail centers with high-end tenants.
upmarket
adverb
UK uk/ˌʌpˈmɑːkɪt/ us(US upscale)go/move upmarket
COMMERCE
to make a company's products or services higher in quality:
New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket.
Going upmarket will significantly reduce our customer base.