inducement
noun [ C or U ]
uk/ɪnˈdjuːsmənt/ usan act or a thing that is intended to make something happen or to persuade someone to do something:
inducement (for sb) to do sth They offered him a large pay increase as an inducement for him to stay.
It is illegal for American companies to offer inducements when tendering for contracts abroad.
Customers are coming to us without inducement.
financial/cash inducements