segment
noun [ C ]
uk/ˈseɡmənt/ us MARKETING
a group of customers for a product or service, who have similar characteristics or needs:
Private contractors are having success in certain segments of the market.
consumer/customer segments
ECONOMICS
a part into which something such as the economy or a company's work can be divided:
a growing/large/narrow segment of sb/sth Technology includes the fastest-growing segments of the world economy.
an industry segment
There are a number of acquisition opportunities on the horizon for each of the company's business segments.
GRAPHS & CHARTS
a part or section into which a chart, etc. is divided:
You can see the size of the profit margin in the overlaps between the three segments of Figure 1.1.
See also
market segment
segment
verb
uk/seɡˈment/ us [ I or T ] MARKETING
to divide a market into different groups of customers who have similar characteristics or needs:
By segmenting customers and products, technology has given banks the kind of data they need to pursue niche strategies.
The toy industry segments the market by age and gender.
segment (sth) into sth He argues that the car market is segmenting more and more into smaller groups of critical consumers.
[ T ]
to divide something into different parts:
That is one of the reasons why we are segmenting the company further.
segment sth into sth The store was segmented into different areas for different customers.
segmented
adjective
There is a carefully segmented market in the making, with different designs carefully nuanced for every socioeconomic stratum.