tie-in
noun [ C ]
/ˈtaɪɪn/ ukus COMMERCE, MARKETING
a product that is related to a film, event, TV show, etc. as part of a marketing campaign:
The toy company is investing less in film and book tie-ins.
COMMERCE, MARKETING
the activity of marketing a product by connecting it to a film, event, TV show, etc.:
merchandising/movie/promotional tie-in The potential for merchandising tie-ins makes the TV deal very attractive.
The BBC animated series was a great hit and led to one of its first major tie-in deals.
FINANCE
a condition stated in an agreement, especially relating to the minimum period of time the agreement can last:
When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.