audience
noun [ C ]
MARKETING uk/ˈɔːdiəns/ usthe people who watch a particular television programme or film, read a particular book, etc.:
to attract/reach/engage an audience The internet enables you to reach a global audience.
target/address an audience Advertisers use these strategies to target specific audiences.
a large/wide/mass audience The film will attract a wide audience.
audience for sth The intended audience for the book are lawyers and students.
Channel 9 has seen its audience share decline over the last 12 months.
See also
core audience
cumulative audience
secondary audience
target audience