crowdsourcing
noun [ U ]
INTERNET, MANAGEMENT uk/ˈkraʊdˌsɔːsɪŋ/ usthe act of giving tasks to a large group of people or to the general public, for example, by asking for help on the internet, rather than having tasks done within a company by employees:
Crowdsourcing means that work once done in-house, from design and research to customer support, can now be farmed out, cutting costs and tapping new expertise.
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outsourcing