geographical
adjective
(also geographic, uk/dʒiːəʊˈɡræfɪk/) uk/ˌdʒiːəʊˈɡræfɪkəl/ usrelating to the features of the earth's surface, or those of a particular area or place:
Melbourne is a multi-cultural city that is characterized by its people rather than any geographical feature.
geographical areas/borders/regions
relating to an area, country, etc. where a company operates, sells products, etc.:
The company's fastest growing geographical area was Asia, which increased by 22%.
Netwise thought direct sales would increase if it expanded into new geographical markets.
It was also decided to organize the company into four geographic divisions: three (East, West and Central) in North America and one international.