logo
noun [ C ]
uk/ˈləʊɡəʊ/ us MARKETING
a design or symbol displayed on a company's products, vehicles, signs, etc. that expresses the company's character and purpose and makes it easy for customers to recognize and remember the company:
The sponsor's logo was displayed at every entrance to the stadium.
brand/company/corporate logo They wear the company uniforms, drive trucks with the company logo, and deliver packages to your door.
product/team logo a sweatshirt with the team logo on the front
distinctive/familiar/unusual logo Research shows that unusual logos work well.