sponsorship
noun [ C or U ]
uk/ˈspɒnsəʃɪp/ us MARKETING
the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising:
The company is reviewing its €6 million a year advertising and sponsorship budget.
GOVERNMENT
the act of supporting a new idea, especially a law:
He was criticized for his sponsorship of the bill.
the act of supporting a person, organization, or activity by giving money, encouragement, or other help:
We have a student sponsorship scheme, sponsoring students from 18 through university.