objective
noun [ C ]
uk/əbˈdʒektɪv/ ussomething that you are planning to do or achieve:
agree/establish/set objectives Management must set clear objectives that everyone subscribes to.
achieve/meet/reach your objectives Investing globally enhances the fund's ability to meet its primary objective.
key/main/primary/principal objective The primary investment objective of the account is to maximize after-tax returns.
long-term/short-term objective The company failed to meet its short-term objective of expanding into Asia.
business/company/performance objectives
financial/investment/strategic objectives
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aim noun
See also
management by objectives
objective
adjective
uk/əbˈdʒektɪv/ usnot influenced by personal feelings or beliefs:
be objective about sth One of the biggest problems in a celebrity case is being able to select jurors who can be objective about it.
objective criteria/evidence/opinion Analysts produced objective evidence that the world was heading for a global recession.
an objective account/assessment/report