edutainment
noun [ U ]
uk/ˌedjʊˈteɪnmənt/ usthe process of entertaining people at the same time as you are teaching them something, and the products, such as television programmes or software, that do this:
The market for edutainment software is growing at about 30% a year.
edutain
verb [ I or T ]
This new programme is designed to edutain kids, making sure they get the message about healthy food choices.