public relations
noun [ U ]
ukus( abbreviation PR) MARKETING, COMMUNICATIONS
the activity of providing information about an organization so that people have positive ideas about it:
a public relations agency/company/firm The organization hired a public relations agency to help them improve their image.
He works in public relations.
a public relations campaign/exercise/strategy
a public relations operation/plan
a public relations consultant/director/executive
the ideas that people have about an organization:
The oil disaster has been very damaging for the company's public relations.
bad/good public relations