retail mark-up
noun [ C ]
COMMERCE ukus(also mark-up)the amount by which a store increases the price of a product above what it cost to make it, before selling it to its customers. Retail mark-up is usually expressed as a percentage of the wholesale price:
the retail mark-up on/for sth What is the standard retail mark-up for designer jewelry?
at a retail mark-up of sth They sell the bikes at a retail mark-up of 38%.