proposition
noun [ C ]
uk/ˌprɒpəˈzɪʃən/ usan offer or suggestion about a business activity:
put/make a proposition to sb I've put my proposition to the company director for his consideration.
accept/back/consider a proposition I need more time to consider your proposition.
The line, which has advanced high-speed InterCity trains, is considered to be a highly attractive proposition for the private sector.
a risky/viable proposition
a business/investment proposition
a commercial/economic proposition
a statement containing an idea or opinion:
The proposition that the real rate of interest will be lower in future because of lower and more stable inflation is a myth.
LAW (also Proposition)
in the US, a suggested change to state law that is voted on by people living in that state:
proposition to do sth A proposition to increase the sales tax by a quarter cent to fund parks projects passed by 33 votes.
See also
customer proposition
unique selling proposition
value proposition