promote
verb [ T ]
uk/prəˈməʊt/ us MARKETING
to encourage people to buy or want something, through advertising, offers of lower prices, special events, etc.:
Marks was there promoting his new book.
The vaccine is being heavily promoted by its maker.
The guide has been designed to promote sales of their financial products.
Compare
advertise
GOVERNMENT, COMMERCE, ECONOMICS
to encourage the existence or development of something:
promote growth/business/development
promote efficiency/innovation
promote trade/competition
promote democracy/diversity
HR, WORKPLACE
to give someone a higher or more important job or rank:
Before being promoted, she worked as a senior manager for 15 years.
promote sb to sth In August, he was promoted to the homicide division.
STOCK MARKET
to start listing (= giving the price of) a company's shares on a more important stock index (= system that shows changes of the average prices of shares on a particular stock market):
promote sth to sth All eight companies are to be promoted to the FTSE 100 index.