relaunch
noun [ C ]
MARKETING uk/ˈriːlɔːntʃ/ usa new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form:
The cinema complex marked its relaunch after a £50 million redevelopment.
The retailer plans a high-profile relaunch later this month.
relaunch of sth BMW's relaunch of the classic Mini received much positive buzz.
relaunch
verb [ I or T ]
uk/ˌriːˈlɔːntʃ/ us MARKETING
to make a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form:
The charity relaunched its credit card last week.
relaunch sth as sth The Daily Mail was relaunched as a mid-market tabloid, aimed at the emerging market of younger women.
We will be restructuring and relaunching next year.