above the fold
adverb
ukus MARKETING, COMMUNICATIONS
in the top part of a newspaper page:
The stories that the editor feels will sell the newspaper are put above the fold.
INTERNET
in the top part of a website page which you can see on the screen when you first open the page:
The attention-grabbing part of the home page needs to be placed above the fold.
above-the-fold
adjective
an above-the-fold headline/ad
Compare
below the fold