mainstreaming
noun [ U ]
uk/ˈmeɪnstriːmɪŋ/ us HR, SOCIAL RESPONSIBILITY
the act of including people who have particular difficulties or needs in the same schools or places of work as everyone else:
Proper funding for the mainstreaming of children with behavioural problems was never made available.
the process of becoming accepted as normal by most people:
The mainstreaming of social networking continues.