unprofitable
adjective
FINANCE, COMMERCE uk/ʌnˈprɒfɪtəbl̩/ us/-ˈprɑːfɪə-/not making a profit:
an unprofitable business/company/store When the Asian financial crisis hit, it shut 32 unprofitable businesses.
unprofitable markets/operations/products
unprofitable customers/passengers It promises $80m of savings and that means shedding unprofitable customers.
unprofitably
adverb
The insurance company had been trading unprofitably.