Revenue Per User (RPU)
A ratio used to express the profitability of a company on a per-user basis. RPUs are calculated by taking overall revenue and dividing by total number of users:
Investopedia Says:
This ratio is mainly used by service providers, such as telephone providers. This measure helps companies to uncover deficiencies and plan strategies for growth. RPU also helps the company determine which product or service lines produce the most revenue per customer and, therefore, which customer relationships are the most important. Related Terms:
Cost Per Gross Addition - CPGA
Gross Sales
Margin
Net Sales
Revenue
Revenue Generating Unit - RGU
Revenue Per Employee |