Return On Revenue (ROR) A measure of a corporation's profitability, calculated as net income divided by revenue.
Investopedia Says: The ROR is useful in comparing the profitability of a company from year to year. Intrinsically, the difference between net income and revenue is expenses, such that an increasing ROR implies less expense for higher net income. Related Terms: Expense Net Income Return on Assets- ROA Return on Equity Revenue Shareholders Equity |