Multiples Approach A valuation theory based on the idea that similar assets sell at similar prices. This assumes that a ratio comparing value to some firm-specific variable (operating margins, cash flow, etc.) is the same across similar firms. Investopedia Says: In other words, the theory is that when firms are comparable, we can use the multiples approach to determine the value of one firm based on the value of another. Related Terms: Asset Valuation Cash Flow Intrinsic Value Multiple Operating Margin Valuation |