Cost Of Acquisition
A business sales term referring to the expense required to attain a customer or a sale. In setting a marketing and sales strategy, a company must decide what the maximum cost of acquisition will be, which effectively determines the highest amount the company is willing to spend to attain each customer. Investopedia Says:
This cost is tied to marketing and sales campaigns because the more streamlined those campaigns become, the lower the customer cost of acquisition will be. Conversely, in a high-budget marketing and sales campaign, the acquisition cost may be relatively high depending on how many sales or customers the campaign draws in. Related Terms:
Cost-Benefit Analysis
Marketing
Return On Sales - ROS
Variable Cost |