单词 | non-price competition |
释义 | non-price competition Competition for markets using methods other than price cuts. These include quality of product, quality of advertising, information and instructions, reliability of promised delivery dates, reliability in use, and after-sales service. Non-price competition is particularly important when there are legal or cartel restrictions on price-cutting, and where consumers use price as a signal of quality and assume that cheaper goods must be nastier. Even when firms do compete on price, they frequently use non-price methods of competition as well. |
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