单词 | diversification |
释义 | diversification A spread of the activities of a firm or a country between different types of products or different markets. Practically all firms are diversified to some extent: the truly single-product firm is highly exceptional, and even it may supply various markets. Even very small shops usually sell a range of products. The advantage of diversified markets is that a firm or country will be less risky, as its markets are unlikely all to slump at the same time. A disadvantage of diversification is that every product and every market demands slightly different expertise; too wide a range may overstrain the capacity of management, leading to expensive mistakes when managers operate outside their area of competence. |
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