单词 | break-even |
释义 | break-even The ratio of output to capacity just sufficient to allow a business to cover its costs. Demand is usually subject to random fluctuations, and equipment sometimes fails, so capacity must exceed the average level of demand to avoid having to turn away too many customers at times of peak demand. Failure to satisfy demand not only loses immediate revenue, but decreases future demand, as customers who feel they cannot rely on the good or service being available seek alternatives. Firms thus have a strong incentive to hold adequate capacity, but this has to be paid for. Break-even is the ratio of output to capacity at which a firm can just cover its costs, so output below break-even level means losses; only if output is on average above break-even level will a firm make profits. |
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