| 单词 | average cost pricing |
| 释义 | average cost pricing The policy of setting prices so as just to cover average costs, allowing the producer to break-even. This is clearly not a sensible policy for a profit-maximizing firm, but it may be so for a government-controlled firm, or for a private but non-profit-making body. Average cost pricing is contrasted with marginal cost pricing, which is sometimes argued to be the first-best pricing policy for a producer operating in the public interest. This is correct, however, only if it can be assumed that any losses can be financed without the taxes needed to finance these losses imposing transactions and deadweight costs. Where such costs are assumed to be heavy, average cost pricing, where goods are sold at the lowest price consistent with covering average costs, so that there are no losses to be financed, can be urged as a second-best. |
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