Engaging in any risky activity when a safer alternative was available. This applies to many situations, for example trading on one's own account rather than working for an employer, making unsecured loans rather than secured ones, betting, or failing to insure one's home. Even risk-averse individuals are prepared to take many risks: they would prefer a safer alternative if the mean expected return were the same, but believe that the risky alternative offers a higher return than the safe one.

• constant elasticity of substitution
• constant of integration
• constant prices
• constant returns
• constrained maximum
• constrained minimum
• constraint
• consultant
• consumer
• consumer behaviour
• consumer borrowing
• consumer choice
• consumer confidence
• consumer credit
• consumer debt
• consumer durables
• consumer expenditure
• consumer goods
• consumerism
• consumer non-durables
• consumer price index
• consumer protection
• consumer rationality
• consumer sovereignty
• consumer surplus