| 单词 | glocalization |
| 释义 | glocalization glocalization , -isation /; AmE / noun [U]
(Marketing ) a strategy where a company is operating all round the world but adapts its products or services and its manufacturing methods to make them suitable for local conditions: Although they have restaurants all over the world, their policy of glocalization means the menu changes in each country to appeal to local tastes. NOTE This word is formed from the words ‘globalization' and ‘local'. |
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