| 单词 | churn |
| 释义 | churn churn /; AmE / noun, verb
■ noun [U]
1 (Marketing ) the situation when customers stop using a particular make of goods or services or change to another: A reduction in customer churn is our marketing priority. Improvements in digital TV should help reduce churn and increase customer take-up. New subscriber figures this week confirm that churn is coming down. ⇨ LOYALTY
2 (HR ) the situation of employees leaving a company and being replaced by other people: the management churn within organizations Teleservice is a business famous for employee churn. ⇨ TURNOVER
3 (HR ) the situation when a company or an organization moves workers or equipment from one job or place to another: The nature of the company's business generates a churn factor of over 70% each year, with up to 50 staff and workstations moving every weekend.
CHURN RATE
■ verb
1 (Marketing ) [+ obj or no obj] (used about customers) to stop using a particular make of goods or services or change to another: attempts to win back customers who had churned Our task was to find all the high usage cellular customers who had churned within a 250-mile radius of the head office.
2 (Stock Exchange ) [+ obj] (used about brokers) to buy and sell shares, bonds, etc. for investors more than necessary in order to earn more commission (= money that is paid for buying and selling shares, etc.): The fees are an incentive to churn the portfolio of shares.
3 (HR ) [+ obj] to move employees to another job or place: Office arrangements only last weeks as tasks change and staff are churned.
PHRASAL VERBS
churn sth out ( to produce sth quickly and in large amounts: The plant churns out over half a million vehicles a year. See note at PRODUCE |
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