| 单词 | exposure |
| 释义 | exposure exposure /; AmE / noun [U,C]
CREDIT EXPOSURE, CURRENCY EXPOSURE, DEBT EXPOSURE, EXCHANGE RATE EXPOSURE
1 (Finance ) the fact that a business, an investor, etc. risks losing money, for example if customers do not pay their bills, or if investments fail; the amount that could be lost: The company has plans to reduce their high exposure to bad debt. The bank has a €3 billion exposure (= the bank has lent €3 billion) to the Brazilian economy.
❖ to have (an) exposure ◆ to avoid/increase/limit/reduce exposure ◆ heavy/high/large exposure
2 (Finance ) the opportunity to invest money in sth: It's hard to gain exposure to property with small amounts of money.
3 (Marketing ) opportunities for people to see advertisements and information about a company or its products on television, in the newspapers, on the Internet, etc: gaining media exposure for your products We are trying to increase our brand exposure on the Internet. The store opening received wide exposure in the press.
❖ to gain/have/increase exposure |
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