| 单词 | pull strategy |
| 释义 | pull strategy pull strategy noun [C]
(Marketing ) a method of marketing that depends on spending a large amount of money on advertising, etc. in order to persuade consumers that they want to buy the product: A good example of pull strategy is the television advertising of children's toys. Although a pull strategy cuts costs through greater efficiency, it is more difficult to take advantage of economies of scale. ⇨ PUSH STRATEGY |
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