英语词汇“copy testing”的翻译、意思、用法、释义-英汉经管词典

单词

copy testing

释义

copy testing

copy testing noun [U]

(Marketing )

the process of testing an advertisement with a small group of people to see how effective it is before it is used publicly:

We carried out copy testing to see which heading attracted the most response.

copy test verb [+ obj or no obj]:

The ads were copy tested before the campaign and the scripts changed.

copy test noun [C]:

She questions whether copy tests can really predict sales results.

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