diversion /; AmE / noun [C,U]

1 diversion (from sth) (into/to sth)

the act of changing what sth is used for or of using sth for a different purpose from what was intended:

the diversion of revenue away from product research

2 (Economics ; Marketing ) (also product diversion)

the situation when goods that are supplied to be sold in a particular area or place are sold in a different area or place, more cheaply than when they are bought from an official local supplier:

Many big clothing brands suffer from diversion of their products.

the diversion of cheap drugs intended for poor countries to rich countries

With product diversion, goods destined for overseas sale are illegally sent back to American markets at prices below the manufacturer's US price.

• long-term
• long-term liabilities
• long ton
• look
• loop
• loophole
• loose
• loose change
• lorry
• lose
• loser
• loss
• loss adjuster
• loss assessor
• loss-leader
• loss-making
• loss of earnings
• lost days
• lost time
• lot
• low
• lowball
• low-cost
• low-end
• lower