| 单词 | soft sell |
| 释义 | soft sell soft sell noun
(Marketing )
1 [sing; U] a way of selling sth to sb by persuading them gently rather than using pressure or aggressive methods: The booklet is a soft sell of the company's products and services. using a soft-sell approach The approach may vary from a soft sell to a strong sales pitch.
2 [sing.] (AmE) a product that is easy to sell: The new toy is a soft sell.
HARD SELL |
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