differentiate // verb

1 (Marketing ) [+ obj]

to make your product or service seem different from other similar products or services, for example to attract a particular group of customers:

We differentiate ourselves from our rivals by offering a higher standard of customer service.

They have differentiated their vehicles with new interior designs.

2 [+ obj]

to be the particular thing that shows that things or people are not the same:

Our reputation for quality differentiates us from our competitors.

Customer service has become an important differentiating factor.

The discounted products are labelled to differentiate them from those sold at full price.

3 [+ obj or no obj] differentiate (between) A and B | differentiate A (from B)

to recognize or show that two things are not the same:

As a lender we need to differentiate between high and low risk borrowers.

• tax invoice
• tax liability
• tax lien
• tax loss
• taxman
• tax obligation
• taxpayer
• tax provision
• tax rate
• tax relief
• tax return
• tax sale
• tax schedule
• tax shelter
• tax subsidy
• tax take
• tax threshold
• tax year
• t.b.
• T.B.A
• T-bill
• T-bond
• TCN
• TCO
• t-commerce