| 单词 | mass marketing |
| 释义 | mass marketing mass marketing noun [U]
the activity of selling a product to as many people as possible, for example by advertising through newspapers, magazines, radio or television (mass media): mass marketing strategies/techniques the mass marketing of health and welfare services ⇨ NICHE MARKETER, TARGET MARKET
mass-market verb [+ obj]
mass-market adjective [only before noun]: mass-market vehicles/toiletries mass-market brands
mass marketer noun [C]: a leading publisher and mass marketer of software |
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英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。