| 单词 | cross-merchandising |
| 释义 | cross-merchandising cross-merchandising noun [U]
(Marketing ) the activity of displaying related products together in a shop/store to encourage customers to buy several items instead of just one: the cross-merchandising of swimwear with sunglasses We use cross-merchandising to encourage multiple sales. creating cross-merchandising opportunities
cross-merchandise verb [+ obj or no obj]: Apples can be cross-merchandised with other lunch box suggestions. ⇨ CROSS-PROMOTION, CROSS-SELLING |
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