| 单词 | tie-in |
| 释义 | tie-in tie-in noun [C]
(Commerce ; Marketing )
1 a product such as a book or toy that is connected with a film/movie, television programme, etc: tie-in products to help market the movies
2 the act of advertising or selling a product or service that is closely related to the main product or service being advertised or sold: Selling nail polish at the beauty salon is a great marketing tie-in.
3 when two or more companies work together, for example to try to sell their products: a tie-in with an American satellite giant
4 (especially AmE) a way of selling sth in which two or more products must be bought together; a product that is sold in this way: tie-in deals which guaranteed they would buy more stock
5 a contract or an agreement that limits what you can do or makes you do sth for a fixed period of time: Business customers can rent software on a monthly basis with no tie-in period. The interest rate is good for 12 months and then becomes a less attractive tie-in.
TIE verb |
| 随便看 |
英汉经管词典收录了11049条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。