| 单词 | creative |
| 释义 | creative creative // adjective, noun
■ adjective
1 involving the use of skill and imagination to make or do new things: a creative solution to the problem We encourage employees to engage in creative thinking. the creative process Our creative team has produced some award-winning advertisements. They gave her full creative control of the project.
2 having the skill and imagination to make or do new things: creative people
creatively adverb
creativity // noun [U]: Creativity and originality are more important than technical skill.
■ noun [C]
(Marketing ) ( 1 a person in an advertising agency who designs advertisements, rather than sb who manages the agency or sells advertising: ad agency creatives 2 an advertisement, especially on the Internet: They developed 200 creatives in order to establish a memorable campaign. |
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