单词 | recall |
释义 | recall recall verb, noun
■ verb // [+ obj]
1 (Commerce ) to ask people to return a product they have bought, usually because there is sth wrong with it: The company recalled 6.5 million of its tyres. recalled products SYN CALL IN
2 (not used in the continuous tenses) to remember sth you have seen or heard: Customers who have heard your message in a 60-second ad will recall it in a 10-second one.
■ noun /; /
1 (Commerce ) [C] an official request for a product to be returned; the product itself: Officials refused to put a cost on the recall, which affected 1.6 million vehicles. a series of product recalls
❖ to conduct/issue/order a recall
2 [U] the ability to remember sth you have seen or heard: After the ads appeared in June, brand recall surged 150%. 60-second ads show a 30% higher recall than 40-second ads. |
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