| 单词 | reach |
| 释义 | reach reach // verb, noun
■ verb [+ obj]
1 to increase to a particular level: Consumer debt has reached record levels. Total sales for October reached $800 million. There are signs that interest rates have reached their peak. Sales growth is expected to reach 20%.
2 to be seen or heard by a particular group of people, especially when you want them to buy your products: We asked ourselves: How can we reach urban women? Daily papers reach a mass audience.
3 to communicate with sb, especially by telephone: I tried to reach him all morning, but without success. An email address gives people a quick way to reach you.
4 to achieve a particular aim: We have reached agreement with the unions on the new labour contract. The aim is to reach a final decision by August.
■ noun
1 [sing.] the number of people that can see or hear sth, buy a product, use a service, etc: The company's reach never went beyond 1% of the country's PC market. The Internet can extend your customer reach in more ways than one. CNN has a reach comparable to those of the big networks.
a global/international/massive/wide reach ◆ to expand/extend/increase your reach
2 reaches [pl.] particular sections of an organization, a system, etc: An MBA degree is often a passport into the upper reaches of management.
the higher/lower/upper reaches of sth
IDIOMS
beyond/out of sb's reach; beyond/out of (the) reach of sb costing more than sb can afford: Rising property prices have put an ordinary house beyond the reach of many buyers. The merger has pushed the company out of Interbrew's reach.
within sb's reach; within (the) reach of sb costing an amount that sb can afford: Rising incomes are putting cars within the reach of many more families. |
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