单词 | point of purchase |
释义 | point of purchase point of purchase noun [C] (plural points of purchase) (abbr POP)
(Commerce ; Marketing ) the place where a product is bought: The key to good marketing is not to bring the customer to the point of sale, but to put the point of purchase where it suits the customer. point-of-purchase displays/promotion ⇨ EPOS, POINT OF SALE |
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