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单词 consumer behaviour
释义 consumer behaviour

consumer behaviour (AmE spelling consumer behaviour behavior) noun [U]

(Marketing )

the way in which individuals or families decide what product or service to buy and where and how to buy it:

The company sent out millions of emails to try to influence consumer behaviour.

changes in consumer behaviour

a lecturer in consumer behaviour

NOTE This is also known as consumer buying behaviour.

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更新时间:2025/4/13 20:48:30