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单词 psychographics
释义 psychographics

psychographics // noun [U]

(Marketing )

techniques for analysing the values, opinions and attitudes to life of a group of people, in order to understand the best way to advertise to them

psychographic adjective [only before noun]:

At the start of a campaign, we do a psychographic analysis of our major target customers.

psychographic segmentation

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更新时间:2024/9/21 15:33:29