| 单词 | brand name |
| 释义 | brand name brand name (also brand label) noun [C]
the name given to a type of product or group of products by the company that produces or sells them, so that people will recognize them: The company has a strong brand name-its most valuable asset. They will distribute the music under the brand name ‘Hit Parade'. When buying a computer, go for a brand name (= buy one made by a well-known company). The store has been prevented from selling brand-name jeans at low prices. We are looking for a brand name for a new line of clothing. The company sold all eight of its stores but kept the ‘Express' brand name.
❖ to develop/have/protect/retain a brand name ◆ an established/ a leading/strong/well-known brand name |
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