| 单词 | brand |
| 释义 | brand brand // noun, verb
■ noun
ASPIRATIONAL BRAND, CONSUMER BRAND, DEALER BRAND, FAMILY BRAND, HOUSE BRAND, MANUFACTURER'S BRAND, NAME-BRAND, NATIONAL BRAND, OWN BRAND, POWER BRAND, PRIVATE BRAND, SIGNATURE BRAND, STORE BRAND
1 [C] a type of product or group of products sold using a particular name, which is often the name of the company that produces them; the name that is given to the products: People tend to go on buying the same brand of breakfast cereal. He helped to build two of the world's best-known brands: Nike and Starbucks. The company has strong core brands. She was responsible for creating the company's ‘Learn it Well' brand. Harley-Davidson is one of America's most successful consumer brands. ⇨ BRAND IMAGE, BRAND NAME
a world-class/favourite/leading/major/principal/top brand ◆ big/core/famous/global/popular/strong/well-known brands ◆ to build/create/develop/establish a brand
2 [C, usually sing.] a particular type or kind of sth: the company's particular brand of project management a unique brand of humour
WHICH WORD?
brand/label/make
These words are used to refer to names of products.
A brand or label is a name that a company gives to its products, which can also be the name of the company itself.
Brand is used about all kinds of goods and services and especially in the context of marketing: What brand of toothpaste do you use? • brands like Nike and Starbucks • We invested heavily in promoting the brand.
Label is used especially about food, clothing and music. It is mainly used in fixed word combinations or as part of the names of products: Most supermarkets sell a range of own-label products. • Chris would only wear designer/luxury labels. • We decided to call it Red Label tonic water.
A product's make is the name of the company that makes it. The word is usually used about cars and electrical goods: What's the car's make and model? • a Swiss make of watch
■ verb [+ obj]
(Marketing ) (often be branded)
to give a particular name, design, etc. to a type of product or group of products that you sell: The phone is branded with the name of the service provider. They are going to brand all their products under one name. The way that you brand your product and make it different from others is critical for success. ⇨ BRANDED, BRANDING, REBRAND |
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