单词 | blind test |
释义 | blind test blind test noun [C]
1 = BLIND TRIAL
2 (Marketing ) a way of deciding which product out of a number of competing products is the best or most popular, or how a new product compares with others. People are asked to try the different products and to say which one/ones they prefer, but they are not told the names of the products: In blind tests, consumers chose our cola over more established brands.
DOUBLE-BLIND TEST |
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